Started in 1978 in the capital of fashion, Milan, Versace is one of the world's most prestigous fashion brands. Started by Gianni Versace the brand sprang to mainstream prominence in 1994, when film star Liz Hurley was snapped attending a film premiere in a dress held together with safety pins, in images that were shown around the world. However the company was to face tragedy in 1997 when Gianni was murdered whilst on holiday. His sister Donnatella has taken over his mantle and continued to lead the brand from strength to strength. The Versace Jeans collection is more on trend and casual than the mainline catwalk inspired collections and alonside its denim range includes a selection of Versace Shirts and Versace Jackets.